Manchester’s 2010 summer campaign developed our 'See What Manchester’s Made Of’ concept, promoting family-friendly activities across a range of media including outdoor, online and a printed events map.
The campaign, developed by Dinosaur, included dedicated features on visitmanchester.com, billboard adverts, a 20 metre banner on Deansgate and free event maps, highlighting the range of family activities taking place during the summer holidays – including the city’s Family Friendly Film Festival and CityCo’s own event, The Manchester Picnic.
CityCo coordinated the campaign in partnership with Manchester City Council, Marketing Manchester, Manchester Arndale, Northern Rail, GMPTE, NCP and Stagecoach.
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